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27/09/2017 09:00 AM27/09/2017 06:00 PMEurope/LondonConnected Lighting in Retail Conference 2017Cavendish Convention CenterDD/MM/YYYY
27 September 2017 | Cavendish Conference Centre | London
Exclusive presentations by keynote speakers, interactive sessions, live interviews and a networking drinks reception.
Wednesday 27 September 2017
Welcome from the chairman
Session 1: THE OPPORTUNITY
Bricks and clicks: The ongoing challenge
The challenge for high street retailers from an omni-channel shopping landscape is leading to stores with the emphasis is on brand reinforcement and positioning as well as customer engagement and experience.
Lighting as the digital highway
Lighting is ubiquitous and can form the perfect network for delivering 21st century services to retailers. Embedding sensors and beacons in luminaires can enable responsive, energy saving illumination which can generate valuable data as well as highlighting merchandise.
Session 2: THE TECHNOLOGY
The sensor revolution
Modern sensors are tiny – you could fit a dozen on a fingernail. They’re also low cost, meaning experts are predicting a revolution which will see the creation of what’s being called an electronic nervous system in our buildings. In this session, we’ll walk through the key sensors that will be embedded in luminaires.
Coffee, exhibition and networking
Indoor positioning, Bluetooth and beacons
Indoor positioning has been described as ‘GPS for interiors’, with exciting applications including wayfinding, product location and point-of-purchase promotions. In this session, we explain the tech that makes it work including Bluetooth Low Energy, beacons and iBeacon and newer options such as Altbeacon and Eddystone.
Dealing with data
Sensor-packed luminaires can generate large quantities of real-time data, such as retail footfall, to the cloud. This only becomes useful when it’s analysed and turned into insights. How will this process happen and how can we interface in terms of protocols, platforms and data-ownership, management and legal compliance?
Session 3: THE APPLICATIONS
Personalised in-store marketing
A world of personalised merchandising is opened up by IoT technologies, leading to more efficient and experiential stores. Using indoor positioning, customers can navigate directly to the shelf, connect to store staff both in-store and remotely, and browse and purchase additional merchandise online. Linking to store cards, brand apps and customer insight can drive sales.
Lunch, exhibition and networking
An IoT-enabled lighting installation can connect with other devices and systems, such as RFID tags and smart labels, leading to supply chain applications such as inventory tracking, shrinkage management and merchandise security.
Space utilisation and estate management
Many experts believe that space utilisation will be one of the killer apps for connected lighting. If retailers can gain useful insights into how their stores are being used, it can help inform store layout and sizing and reduce costs.
Session 4: THE REAL WORLD
Case study: Food
We explore a supermarket-based installation of connected lighting. What are the early successes and challenges? How do they point to the future application of the technology?
Coffee, exhibition and networking
Case study: Fashion
We explore an exciting recent installation in the womenswear sector which uses connected lighting and in-store location-based promotions. Early results indicate that it has increased app usage significantly and driven basket sizes up by 10 per cent.
Case study: Automotive
This German car manufacturer is using connected lighting to personalise the experience of motorists at its flagship showroom, We look at the features and the technology behind it.
Panel Discussion: How to make connected lighting happen
Our expert panel of retailers, manufacturers and designers look at the challenges facing the implementation of connected lighting as the platform for digital services and how they might be overcome.
Networking drinks reception
Delegates, sponsors and the team from Lux will discuss the day’s deliberations and network over drinks in this special debriefing party.